About us

I founded SimplyHighEnd.ch in 2015 with the goal of importing and representing high-end audio equipment for the Swiss market. Together with my brother Thomas, we carefully select brands that meet our standards and supply a network of highly qualified Hi-Fi dealers across Switzerland.

However, our journey in the audio business began long before Simply High End. Our father laid the foundation for our family’s deep-rooted connection to high-fidelity audio. Over the years, we have developed a strong philosophy: we work exclusively with brands that share our commitment to craftsmanship, innovation, and long-term value.

At simplyhighend.ch, we focus on products that are designed to last—technically, sonically, and aesthetically. We are not interested in fleeting trends, mass-market appeal, or technology driven by constant updates and software dependencies. Instead, we seek out authentic high-end brands: manufacturers who refine their products with engineering excellence, true musicality, and an uncompromising dedication to sound quality.

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Michael & Thomas Kraske

Michael and Thomas grew up surrounded by high-end audio.

Michael was fascinated by his father’s work from an early age, spending every spare moment in the workshop, showroom, or production facility. As a child, he experimented with loudspeakers and Hi-Fi gear, eventually designing and modifying speakers as a teenager. However, his first true passion was music production and recording, which led him to work in recording studios. His expertise in acoustics, monitor speakers, preamplifiers, and filters soon became highly sought after. This deep understanding of sound naturally evolved into a career as a consultant and designer for loudspeakers and acoustics.

Thomas, on the other hand, was less drawn to the technical side and more captivated by the experience—watching movies and listening to music. As a teenager, he discovered the world of fine dining and developed a fascination for gastronomy. Learning from top chefs in the region, he refined his skills over several years and went on to become a chef at the finest hotel in Basel.

Today, the two brothers have combined their strengths to gradually take over their father’s Hi-Fi business. Their goal is to be a trusted partner for the Hi-Fi industry, working closely with a network of qualified dealers to provide the finest audio equipment for true music lovers and high-end enthusiasts.